Marketing Research – alle Bücher

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 113,79*

Luise Finsterbusch
Verlagspersonal als kommunikationspolitisches Instrument für Jugendbuchverlage

Band 5 der Schriftenreihe Medienrecht und Medientheorie setzt sich mit dem Marketingpotenzial parasozialer Phänomene im Hinblick auf Social-Media-Auftritte von Jugendbuchverlagen auseinander. Dabei wird a…

sofort lieferbar

Buch

EUR 65,00*

Mona Wiezoreck
Gründen aus der Arbeitslosigkeit

Die Arbeitslosigkeit kann sich erst einmal wie ein unüberwindbares Hindernis anfühlen. Was nun? Gleichzeitig kann sie aber auch der Beginn von etwas Großartigem sein - deiner eigenen Gründerre…

lieferbar in mind. 4 Wochen

Buch

EUR 24,99*

Key Developments in International Marketing

JIBS Special Collections

International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially rele…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 29,42*

Sachiko Scheuing
How to Use Customer Data

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 59,99*

Shiv Singh
Marketing with AI for Dummies

Boost your output with AI It's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. T…

sofort lieferbar

Buch

EUR 31,40*

Research on Islamic Business Concepts

Springer Proceedings in Business and Economics

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic bus…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 219,03*

Nitin Kartik
Product Marketing Wisdom

Dive into Product Marketing Wisdom, the Amazon bestseller and ultimate handbook for aspiring and seasoned Product Marketers alike. Learn from 100+ thought leaders as they share strategies that drive succe…

lieferbar ab 14.1.2025.

Buch

EUR 17,95*

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 54,93*

Precision Retailing

Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 53,04*

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your brand message and connect with your customers There's no way around it-social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing…

lieferbar ab 6.5.2025.

Buch

EUR 41,87*

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging an…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 143,34*

Justin Wyatt
Creating the Viewer

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

lieferbar in mind. 4 Wochen

Buch

EUR 148,39*

Justin Wyatt
Creating the Viewer

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 49,89*

Malcolm Gladwell
Revenge of the Tipping Point

"Why is Miami--Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what do…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 33,91*

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 29,42*

Chuck Thompson
The Status Revolution

"How did rescue dogs become status symbols? Why are luxury brands losing their cachet? What's made F. Scott Fitzgerald's most famous observations obsolete? The answers are part of a new revolution that's …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,43*

Jono Bacon
People Powered

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer bas…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 24,42*

Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

lieferbar ab 24.6.2025.

Buch

EUR 172,39*

Marketing Research – alle Bücher

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